PGA of America Partners with JG GOLF Vietnam to Expand Brand Presence in Vietnam
Hanoi, Vietnam – March 10, 2025
At an official event held at the prestigious JW Marriott Hotel Hanoi, JG GOLF Vietnam proudly announced its strategic partnership with the PGA of America — one of the most iconic and respected organizations in global golf.
Through its partnership with JG GOLF Vietnam, the PGA of America aims to bring premium golf products and experiences closer to Vietnamese players and fans alike. In a country where golf is rapidly evolving, this collaboration is seen as a powerful step in modernizing the game and making it more accessible and aspirational.
Through this partnership, the PGA of America seeks to enrich the perception of golf, offering high-quality merchandise and building a stronger golf-loving community in Vietnam.
“Our collaboration will help deliver high-quality golf products to everyone — not just professional players,” said Mr. Sean D. Thornberry, Director of Global Development at PGA of America, at the event.
“Vietnam is fast becoming one of the leading emerging golf nations, and I’m proud to contribute to its development.”
“The PGA operates primarily in the United States, but its programs are open to everyone globally. I believe Vietnamese golfers can absolutely succeed — but to do so, they’ll need more than just skill; language ability and access are also important.
This partnership lays the foundation to overcome those barriers,” he added.
Under the terms of the agreement, JG GOLF Vietnam is recognized as the Official Partner of PGA of America in Vietnam, responsible for developing, producing, and distributing exclusive PGA Master Merchandise Collections across the country. These include high-quality golf apparel, accessories, after-golf fashion, and tour-grade equipment — all inspired by the 100-year legacy of PGA excellence.
“We are honored to bring the prestige and spirit of the PGA of America to Vietnam,” said Mr Gary Khor, Chairman of JG GOLF Vietnam. “This partnership not only raises the bar for golf products in the region, but also fosters a more connected and inspired golf community.”
Representatives from JG Golf, leading golf resorts, media partners, and invited guests attended the event to witness the unveiling of this collaboration, alongside a preview of the upcoming PGA Lifestyle Store concept launching in Vietnam’s key cities.
The PGA of America’s collaboration with JG GOLF Vietnam demonstrates a shared vision: to celebrate the game of golf, elevate its culture, and support the growth of premium golf lifestyle experiences in Southeast Asia.
